BORING ALERT!! Just kidding, but mission statements and target customers are the topic today and something we freaking need to talk about more.

I know that for the first really half of my business so like 5 years I didn’t have a clue who my target customer was, and my mission statement I had only written once on my papers for the bank when I originally got my loan. Lol. Some banker way back was like this is total BS, but sure we will give you loads of money to play business with. 

 Good news is I am not “playing business” and never was, but when I wrote that mission statement I didn’t understand why you had a mission statement- I just knew when I googled how to make a business plan for loan presentation it said I needed one. Then I googled how to write one.  Thank goodness for google.  Remember this is in 2005 and 2006 when I was prepping and planning to open my salon, and salons were not the way they are today. I knew I...

I'm Lexi, 

Salon Owner, hairstylist, makeup gal, industry educator, salon business and success junkie, a wannabe foodie, travel gal and wifey to Josh Oldenburg. 

That's the short version, the Instagram profile version.  The long version is that I am all of those things, and will break each down independently here.  

Salon owner: I opened my salon almost 11 years ago! I was 20 and people thought I was nuts. Except my parents who always have supported me and fully believed in me.  The experience and adversity I faced was  something I would never give up or trade because I learned SO much, most of which is what I attribute my success to now. Fast forward from 2007 to 2018, and I have a blooming staff of 25, in the same location, two assistants, and work behind the chair myself 5 days a week.  

Hairstylist and makeup gal:  I opened my salon during finals week while I was getting my bachelors at UCSD.  So to say I have always been a stylist,...

Whatsssssuuuppppp!!! I'm finally here after hemming and haaawwing for basically 8 years. Dang. Why I waited so long I will get into another day, but the best news is that we are here!! Today!! Freaking Today! 

This blog will serve as my home base for you to find all kinds of info and links, and everything that we discuss on the podcast and social media.  

So stay tuned and lets get you creating and earning more behind the chair! Adios amiga for now! 

xx