I like to call them "zombies"... clients you have seen, but not lately. They are due to come in, but walking around with whack hair most likely.
Todays 5 minute actionable to-do in your business:
Check out your books from the last quarter and see who is missing, or due to come in. I try and remember a little something that was coming up in their life, and mention that as well as that they might be ready for an appointment in the PERSONALIZED text or email I send to them.
Example: "Hey Lexi! hope your vacation to Scotland was amazing! Can't wait to hear all about it! It's coming up on 8 weeks since we had an appointment, if your ready to come in let me know, and if your still looking good let me know when you are ready!" I will throw in a thumbs up emoji or have a great day, happy Friday, etc etc at the end of the message.
Keep it light and casual, with no pressure. I use this #1 to fill up my book with people who don't pre book, and #2 to help people who really don't prioritize...
The New School Beauty Business 101 Course is here and ready for you to join! Get the first two lessons on us, to see if its a good fit for you to grow your business, and achieve your goals.