Why don't they buy from me?
This is a question that I hear a lot from the gals in my salon and within my coaching students.
Every day in salons across the country, clients are buying products elsewhere, when they could buy from us. Why are they going to Amazon or Target or wherever it is?? It’s frustrating right?
But there is a simple solution. In this episode, I will tell you what to do to increase your retail sales. There are a few really important but simple tactics that you can put in place today to bring up those numbers. Simple changes like telling your clients to buy from you or having scripted policies for sales in your business.
Don't forget our 17 - 22 touch points to make a sale, and using our 3 part promo system. Listen in if retail is a struggle for you and your salon. I also have an amazing program - Profit Project Retail Edition - click here to check that out.
Enjoy today’s episode and make sure to let...
We all need days in our business where we can sit with a clear head and plan, strategize and get organised. You can call this a “CEO Day” or an "INSERT YOUR NAME" day, I call mine "Lexi Day's".
These days make a huge different to my mindset as a business owner and to my output. In this episode, I walk you through what happens on my Lexi day's, before, during and after. Also, some hints and tips on how to make the most of this day. I also will tell you a few things that I have found don’t serve me well on these days. Give yourself the time for your business to listen to this episode, and put your CEO Day into your schedule today, even if it is 3 months away, it doesn’t matter, get it in the diary. This day is then non-negotiable. Enjoy!
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What does your client really need from you? This is such an interesting conversation for all beauty professionals. We need to realise that what our clients need from us is so much more than just their beauty service.
We need to show up for our clients consistently. We need to be there for them with epic advice and we need to share our knowledge with them. I know some of us think "oh I don't know that much about X or Y subject", but let me tell you, you do, and you know more than your client about products they should use, or hair trends etc.
In this episode I will cover off a few ways that I know your client needs you to show up for them. Enjoy!
DM me and let me know what you think of this episode and if you can leave me a review on whatever platform you choose to listen in on, and don’t forget to share the show with your friends in the industry.
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books books books
Business books and non-business books really help me to expand my mind, help with changes in your business and in your personal life. In this episode I am giving you my absolutely fav's. Some of these books have changed how I view things, changed my approach to business. They have been monumental for me.
Recommendations
The Big Leap by Gay Hendricks
Principles by Ray Dalio
Everything Is Figureoutable by Marie Forleo
Present over Perfect by Shauna Niequist
All the Rachel Hollis books
Tiny Habits by BJ Fogg
Get Rich, Lucky Bitch! by Denise Duffield-Thomas
You Are a Badass at Making Money by Jen Sincero
Breath By James Nestor
Why Has Nobody Told Me This Before? by Julie Smith
Win at Work and Succeed At Life by Michael Hyatt & Megan Hyatt
The five second rule by Mel Robbins
The high five habit by Mel Robbins
Own Your Everyday by Jordan Lee Dooley
Storybrand by Donal Miller
101 Essays That Will Change The Way You Think by Brianna Wiest
Quantum...
I have a brand new moving meditation for you. This meditation focuses on your business. All of the quotes and mantras or inspirational moments are directed towards things in your business.
We oftentimes need to get our feet on the ground in our life and for our emotional wellbeing or mental health. We need to sit still and have a minute.
If you have never done a moving meditation before, just move around and listen in, or sit down and listen, it's your decision, whatever you are comfortable with. Just listen with an open mind.
This is positive, uplifting, and directed towards your business. So, enjoy and have a listen.
Make sure you DM me on Instagram @lomax.lexi and let me know what you thought about this meditation and if you enjoyed it and would like to hear more.
Resources:
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What is holding you back from the success you want and deserve?
What are you telling yourself every day that is standing in your way?
We have spoken in the last few episodes about being in the GOOP, not having confidence in yourself and your business. Today, we are continuing that trend and we are speaking about the fact that the fears of failure is holding you back. Being comfortable in your business is good, but does it serve you? Does being comfortable in your business or staying in your lane, move that needle forward to achieve the life by design that you want? The answer is NO.
In this episode, I talk about letting go of the fear that is holding you back. Always remember, success is not available without failure, and when we fail we fail forward.
Book recommendation (this book changed my life) The Big Leap by Gay Hendricks
Resources:
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Eyes on your own paper!
This is what I say all the time, simply put this means concentrate on what you are doing in your own business, don't be spending all your time comparing yourself with everybody else. I want you to be confident in YOU. By falling down that comparison rabbit hole, you can really knock your confidence. Remember remember remember we are all at different stages, we all have different back story’s, so don't be hard on yourself.
If you are somebody that lacks confidence in your business, maybe not in all areas, maybe it’s popping its head in certain parts, like social media reels, or speaking to clients or maybe it’s you shy away from having difficult conversations with clients or other stylists. Whatever it is, you want to listen in to this episode. I am giving you some great tips to overcome this. I want you to be the most confident beauty professional that you know you can be. Enjoy!
If you try any of these tips in...
How do you manage to take time away from your business? Do you even get to take time away?
As you guys know I am embarking on my maternity leave. In this episode I want to share my learnings about pregnancy and about not being behind the chair.
Being pregnant, and all the things that go along with that, has forced me to re-evaluate how I operate both in my business and in my personal life. It was hard for me, being completely honest, because I felt like I wasn't in control anymore. My body was making decisions for me. I knew I was going to be away from my business, and I had robust plans in place for this to happen. But it was still a shock when it happened. So, I want to share my story, I want to share my feelings going through this period of my life. I hope you enjoy.
In this episode Lexi's cover:
The importance of contingency planning for your life and business
Aflac policy
State disability
LISTS LISTS LISTS
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I speak about my DREAM TEN philosophy all the time here on the podcast, but I forget that some of you guys don't actually know what the DREAM TEN philosophy is. So today I am telling you exactly that. In a nutshell the DREAM TEN is the philosophy that we live our lives by to achieve the life by design that will bring you happiness, bring you all the things in your world that you wish for. It’s so much more than simply making money, it’s about priorities and about being in alignment with YOU.
Resources:
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Find resources online at www.lexilomax.com and on IG @lomax.lexi
More about the 10-Minute Beauty Business Podcast
The 10 Minute Beauty Business Podcast dives into all thing’s beauty business. Each week I will provide you with quick actionable tips for your beauty biz. It is my purpose to...
What is in the goop? So the goop is a time in your business that every single of us experiences at some time and in some aspect of our businesses, no matter how successful we are. In this episode I explain this "goop" more, how I have experienced it and some tips get you through this goop.
These goopy times in your business are ok, don't worry, but what I want for you is not to REACT to these times. I want you to calmly look at what is going on and what's not working and then make a plan to move the needle forward. We are three months into 2022, first quarter is over, we are about to enter our second quarter, are you ready? Are you in the goop? What did you want for the first quarter that hasn't quite happened yet? Listen to this episode and I promise you will get to the end and have the fire in your belly to burst out of this "CURRENT" goop, this is part of the process to get to your goals. Don't worry, your gal has got you!
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